If you want your website to show up right on top of a search engine results page, you need to do some search engine optimization (SEO). That helps you increase your page’s ranking with a search engine.
While the things that grab eyeballs on the internet are always changing, link building is one thing you can count on. This is the process of getting hyperlinks from high-quality websites back to yours. Today, let’s take a look at why link building is important.
The Importance of Link Building
Every link building campaign focuses on getting your website placed with high-quality websites that are relevant to the content of your site. This is done by getting anchor text placed on said website that targets the audience of your niche.
Now, when a search engine crawls the web, it determines the quality of your website and ranks it based on the value you add to a customer. One of the ways to get a higher ranking is to get backlinked by high-value websites. These are like citations or recommendations. Based on the content and keywords on your website, it ranks your page for those who are searching using these keywords.
Now, if you go for quantity and get a lot of backlinks from low-quality websites (as in those with low ranking because of their bad quality), you can get penalized. Search engines like Google have algorithms specifically to detect such manipulations.
There are many such practices that these search engines don’t approve of. They are called black-hat practices and they keep changing like everything else on the internet. For instance, reaching out to a directory that is relevant to your service for a link back used to be considered a good practice.
But over time, SEO experts abused the practice so much that search engines have determined too much of this as “over-optimization” and decided to penalize those who indulge in these practices. So, how do you know what works and what doesn’t? Firstly, you can start by trying to provide quality content and resource links instead of trying to rig the system.
Secondly, Google does not announce the parameters based on which it ranks websites. But every now and then it issues guidelines and updates to keep everyone in the loop. And it is widely accepted that link building is a key part of search engine optimization.
If you want to win with search engines and your clients and customers, here are a few things you can easily do.
- Create high-quality content so that it is easy to convince high-quality websites to link back to you.
- Try to reach out to legitimate influencers and get good reviews and mentions on social media.
- Don’t hesitate to reach out to affiliates and friends in the industry with content that is relevant to your website for linkbacks.
There are many shortcuts to link building techniques. But there is more than enough proof that not only do those tricks fail but in time, backfire rather spectacularly.