what is seo link building

What Is SEO Link Building?

If you are a new website owner, there is bound to be plenty of advice surrounding you about the best way to make your site visible to more people. The terms ‘SEO’ and ‘link building’ may also have come up. So what is SEO link building? And why do you need to invest in it so much?

To put it simply, SEO link building is when you get other websites to link to your page to better your search engine rankings, usually by simply buying backlinks. This is also known as backlinking or one-way links so that visitors to a certain website can click on a link and find their way to your website.

This is a good method to build collaborations and is a useful way to be part of a network or a community of website owners. Having a good SEO link building plan in place allows you to interact with other websites in your niche and also draw from their search engine rankings if it is an authority website. In the following sections, we hope to take you through some of the benefits of SEO link building and a few good ways to do it.


The following are some of the benefits of SEO link building we think you may want to consider:

Increased Traffic

One of the biggest advantages of SEO link building is an automatic increase in traffic on your website. If an authority website in your niche has linked back to your site, that is a great way to organically increase traffic.

The visitors on that website will be curious and make their way to your landing page, via the first site. No amount of social media publicity and promotions can do what a single backlink from a reputed or authority website can do.

Better Rankings

The main purpose of SEO or search engine optimization is better rankings on search engines. In other words, if a web user types in keywords that are relevant to your website or niche, the search engine should throw up a link to your website as one of the first few results. One of the ways in which search engines like Google carry out this ranking is by making note of authority links that vouch for a certain website.

We’ll give you an example. Let’s suppose you run a health and fitness website. Wouldn’t you want a reputed medical journal to link to your website rather than some random health blog? Google recognizes this hierarchy as well and gives a website better rankings if they have been linked by an authority website.

Improved Networking

As a member of the web community, it is important to have good relations in your niche, especially if the niche is a particularly uncommon one. Being part of a network is a good way to be on top of events that may be relevant to your niche, products you may like to review, or even have a friendly enough relationship to do guest posts for other websites.

We understand that running a website can be a competitive business, but trust us you would rather grow along with your peers than struggle in the open waters on your own.

Good Link Building Practices

The following are a few tips we thought of for good link building practices:

  • Always have high-quality assets that a website can link back to. This may be a video, blog post, a survey, quiz, etc.
  • Pick only authority websites with high-quality content for backlinking.
  • Diversify by having different domains linking back to you. If you are backlinked by the same website thrice, it holds less value than the first time they link back to you.
  • Do not stuff keywords into your anchor text as search engines will think of that as suspicious bot behavior.
  • Always be ready to pitch to a website to link back to you and do not hesitate to follow up. There will be some cold emails but eventually, something will come through.

Wrapping Up

SEO practices are one of the most important and relevant aspects of maintaining a blog or a website. You could have the best content on the internet, but there is only so far that will take you if people are not consuming the content or are not able to find it.

The goal for any website owner is to have their site appear as one of the first few search results. This is not an easy feat to achieve, but SEO link building is one of the best and most effective methods to work in this direction.