Every day thousands of new businesses are creating new websites, and they are looking for guidance on making them the best so that they can attract a loyal audience that will pay for their services and products – or, for content creators, that read and engage with their articles and recommendations.
Now, not every one of them is tech-savvy enough to be able to do that. Some of them have never done this before. But we are living in a digital age and to not have a presence is not an option. So, they will be seeking out agencies to help them crack the internet.
It is a changing world and to achieve success, you as an agency need to be up to date with strategies that work. Not only do you have to know how to do this but must also be able to demonstrate it by getting them results – and link building is, of course, crucial to get more views, visitors, clients and sales. Let’s take a look at a quick guide of link building for agencies.
Best Link Building for Agencies
Link building is at the heart of the SEO game and you must start by reaching out to legitimate websites inside your niche. This helps your clients network with worthy partners and also get some backlinks – for their potent link juice that helps you rank higher – and referral traffic as well.
Bloggers are a great starting step in that process. This sometimes includes journalists who are dedicated to a specific beat. Tech journalism, for example, uses a lot of these tactics. They have a wide audience and are often an authority on many subjects that are of interest to the general public. And by tapping into their network, you get to help your clients reach their audience.
You can do this in many ways, as we’ll see below, but to skip all the work and jump straight to the results, nothing beats our top-quality services.
We reach out to high-quality websites inside your niche, get them to post your article or link placement, and you simply sit back, relax and watch your rankings explode in the search engines. Sounds good? Get started today:
Social Media
We live in a world where everyone is getting their news from social media. People no longer like to go to individual websites. Everyone finds their way to a website through social media. You need to tap into that.
And since that’s where the audience is, the bloggers are there too. You need to find the ones with authority and build a relationship with them. Strike a deal to promote your client’s content. Use your client’s network to do that.
Present their content in small, accessible and clickable packages to attract the influencers. Boost engagement to create a powerful social media presence.
Make a list of all the influencers that are relevant to your client’s brand by narrowing down the topics of conversation. Pick the ones that are using the same targeted keywords as you would like for your client.
See if you have a prior relationship with any of them. Keep a tab on their followers and find them on other social media platforms too. Do they have their own website? Even better.
Emails
This is another way to build links. Make a list of the content creators that are relevant to your client’s industry and make a personal pitch. Ask them if they would be willing to link back to your client’s landing page.
Don’t be afraid to limit the emails to a niche. That’s how to get the brand noticed. Reach out to them for guest blog posts for your client and suggest topics that would interest them and your client. In your initial email, write a detailed but interesting article describing your client’s interests.
You can also use this opportunity to ask for PR coverage but be ready to offer something in return. The answer is not always paid advertising. So, get creative. One example is to give them exclusive access to cover an event or a product launch. Reach out to reporters and give them the inside scoop on navigating your client’s service or product.
Once you’ve made a list of the individuals or entities who you will reach out to, you need to figure out what you will say to them. Here are a few things you should always keep in mind.
Focus on Quality Content
In every scenario, your client is likely to pursue the relationships you form for them. So, make sure your outreach is only towards those who create high-quality content in your client’s industry.
Your outreach activities, whether that’s an email or a social media ping must be more than clear about why you are reaching out to that specific person or entity. Make sure what you’re offering in return for linkbacks benefits both parties. Here’s what you can do in that respect.
Look at their audience engagement and make an educated projection of how much traffic you would like to bring back to your client’s site. For that, you need to understand your audience of the blogger. Build your strategy around that.
Parting Thoughts
In the end, links are everything. They drive your pages up the rankings and ensure you or your clients get more visitors, more clicks and more sales – it’s simple. Now the whole process can be tiring due to the time, effort and research required so why not trust experts – like us – and we’ll do all the work for you and show you the real results in a simple and effective way? Reach out to us if you have any questions or, if you’re ready, head on over to our backlink website list and choose yours today!